Core Principles

Core Values


Respecting our elderly residents as we would our own families.


Attracting the best and most caring staff possible and providing the best systems, facilities and equipment to help them reach their full potential.


Putting the best interests of our elderly residents above all else.

Feel truly at home in Pine Care

Everyone hopes to live a prosperous life and enjoy their old age peacefully in their golden years. At Pine Care, we understand this and we have always considered it our responsibility, indeed our duty, to provide all our residents with a warm welcoming environment they can truly call “home”. Consequently, all our homes have warm, happy atmospheres. We listen carefully to every resident’s needs and, as a result, our staff and residents often establish deep friendships. With our comprehensive personal care and professional nursing services, our residents enjoy a safe, private and respected senior life with deep peace of mind.

Professional senior care team development

At Pine Care, we strongly believe that respect is the most important aspect of everything we do. As a result, our corporate culture is embodied in our Company’s motto of “Respecting the Elderly as Family”. Our staff understand and live this Core Value every single day and show the same level of respect to each resident as they would to their own family. We also place great emphasis on regular staff training, constantly updating our operating procedures, and enhancing teamwork which, together, ensure that our service level and technical skills are always the best in our category.